Hey! đź‘‹
This week I want to talk about content creation:
- It should be original
- It should be relevant
- It should be engaging
Looking for the best post scheduling tool?
The reason for this is the abundance of recycled content on most social media platforms. But once you understand how to create, then a whole new world of possibilities opens up.
Originality: sharing your own ideas
Let’s dive in!
In order to create original content, you first need to make sure you don’t make a few of the most common mistakes:
- Not Practicing:
Every good thing in life is hard to get. Content creation is no different. You need to put in thousands of reps to really get familiar with the creativity process. - Over-Consuming:
Spending too much of your time reading other people’s posts is bad. It’ll fill your head with all their ideas and leave little to no room for your own. Create 80%, Consume 20% of the time - Copying Everyone:
Just transferring knowledge is not good. You need to know exactly why and what you’re posting. If you don’t, eventually people will catch on and throw shade.
The reason people tend to make these mistakes is because creating original content is very difficult and takes a lot of energy. And as a result, they keep themselves stuck with boring and repetitive posts that people don’t want to read or engage with.
Here’s how to fix it:
Step 1) Schedule Success
The very first step to creating original content is putting it on the calendar.
Important tasks need to be scheduled.
Most people just have a rolling list in their head and work on the first thing that pops up.
Instead, write the day and time you’ll work on your posts.
For example, I always spend 20 minutes at the beginning of the day creating.
If something’s important, we’ll make time for it.
Step 2) Review Analytics
The next step to creating original content is uncovering what’s working.
Readers vote with likes, replies, and retweets.
Most people don’t venture into the analytics because it can be confusing.
Instead, focus on just the engagement and impressions metrics.
For example, I like to go in once a week to see what’s hitting and what’s missing.
Data shines a light on hidden opportunities.
Step 3) Don’t Quit
And finally, the last step to creating original content is consistency.
Showing up every day is simple, but not easy.
Most people will quit before they reach the threshold of 500 followers.
Instead, value the process more than the outcome to become unstoppable.
For example, the people who ultimately win on X just don’t stop.
The small wins will eventually accumulate and transform your future.
That’s it!
As always, thanks for reading.
Hit reply and let me know what you found most helpful this week—I’d love to hear from you!
See you next week,
Jake